GRANT TINNEY.

SALES CONSULTANCY

Hands-on
sales leadership.
Built around
your business.

For hospitality, travel-tech, SaaS and service businesses.

I’m Grant Tinney. I work with sales teams of all sizes, from founder-led businesses to large corporates. I help you attract the right enquiries, turn good opportunities into customers and build a team that can repeat it.

Book a callExplore the services

Fractional leadership, focused projects and hands-on sales support.

Grant Tinney wearing a dark jacket
Hands-on leadership.Built in the field.

CAREER EXPERIENCE INCLUDES

Booking.com
Market launches
OYO
Sales leadership
Amazon
National sales management
Groupon
Early launch team

01 / WORK WITH ME

Build the team.
Win the work.

Bring me in to lead the sales function, work on a specific problem or support your team on live opportunities. Each engagement starts with your business, your customers and what needs to change.

01 / ATTRACTMore of the right enquiriesLead generation & funnel improvement 02 / CONVERTTurn interest into businessClosing & inbound conversion 03 / BUILDA stronger sales operationLeadership, coaching & systems

Explore the services below, or jump to events, product launches and trade shows. We’ll agree the right mix, scope and success measures for your business.

01Fractional sales directorSenior leadership, working inside your business

WHO IT HELPS

For founders and leadership teams who need experienced commercial direction on a part-time basis.

When sales depends too heavily on the founder, priorities compete and forecasting feels uncertain, I bring structure to the sales function and work alongside your existing leaders.

What we work on

  • Review the sales plan, pipeline and team priorities
  • Lead weekly sales and forecast meetings with clear owners and next steps
  • Coach sales managers and support important customer conversations
  • Set practical targets, reporting and a management rhythm your team can keep using

WHAT WE’RE AIMING TO IMPROVE

Clearer decisions, stronger accountability and a more consistent view of where revenue will come from.

Discuss fractional leadership
02High-ticket closingFull-cycle sales ownership, from lead to sale

WHO IT HELPS

For SaaS and service businesses that need an experienced seller to take ownership of higher-value leads and opportunities.

I can manage the sales journey from an initial lead through qualification, discovery, follow-up and a buying decision. That means keeping the opportunity moving, involving the right people and handing the agreed scope to your delivery team once the sale is closed.

What we work on

  • Qualify leads against customer fit, business need, budget and the decision process
  • Lead discovery, demonstrations and follow-up conversations
  • Build proposals with a clear commercial case and agreed scope
  • Manage objections, negotiation and the path to a buying decision
  • Close the sale and organise a clear handover to delivery

WHAT WE’RE AIMING TO IMPROVE

Consistent ownership from first conversation to signed agreement, fewer stalled opportunities and a smoother handover. Measures can include lead-to-sale conversion, deal value and sales-cycle length.

Discuss lead-to-sale support
03Outsourced sales team managementDay-to-day leadership for an in-house, remote or outsourced team

WHO IT HELPS

For businesses that have salespeople, or an external sales partner, but need someone to manage execution.

Hiring a team is only the start. I take a hands-on role in coaching, pipeline reviews and performance management, connecting the team’s daily work to your commercial priorities.

What we work on

  • Define roles, targets and what a qualified opportunity looks like
  • Run team meetings, one-to-ones and live-deal reviews
  • Build onboarding, call-review and performance-coaching routines
  • Align internal teams and external sales partners on reporting and handovers

WHAT WE’RE AIMING TO IMPROVE

A team with clear expectations, useful coaching and visible progress against agreed activity, quality and revenue measures.

Discuss team management
04SDR coaching & sales trainingBetter prospecting, discovery and conversations that progress

WHO IT HELPS

For sales development representatives, account executives and the managers responsible for developing them.

More activity only helps when the conversations are relevant. I coach the specific skills that need work, using real calls, messages and opportunities alongside practical role-play.

What we work on

  • Develop account research, targeting and relevant opening messages
  • Practise cold calls, discovery, objection handling and useful next steps
  • Review call quality, qualification and the SDR-to-sales handover
  • Create individual coaching plans and reinforce learning in live work
  • Training sales leaders to coach, develop and manage their teams

WHAT WE’RE AIMING TO IMPROVE

More useful conversations, better-qualified meetings and greater confidence. We agree what to measure, from meeting quality and attendance to opportunities accepted by sales.

Discuss SDR coaching
05Inbound lead generation & funnel improvementHelp more of the right visitors become genuine enquiries

WHO IT HELPS

For businesses whose website or marketing activity attracts attention but generates too few relevant leads.

Before asking sales to work harder, it’s worth checking what happens before the enquiry. I review your audience, offer, messaging and conversion path with your marketing team or delivery partners.

What we work on

  • Map the journey from traffic source to landing page, enquiry and first response
  • Sharpen your offer, customer focus and the reasons to get in touch
  • Improve landing-page messaging, calls to action and enquiry forms
  • Prioritise tests across relevant content, search, partner or paid channels
  • Define lead-quality feedback so marketing can see what becomes an opportunity

WHAT WE’RE AIMING TO IMPROVE

A clearer route to qualified inbound leads. Measures can include visitor-to-enquiry conversion, qualified lead volume and cost per qualified lead where spend data is available.

Discuss your inbound funnel
06Inbound lead conversionMake better use of the enquiries you already receive

WHO IT HELPS

For businesses receiving enquiries, demo requests or referrals that too often go quiet or fail to progress.

Once someone raises their hand, speed, ownership and the quality of the conversation matter. I help your team handle leads consistently from the first response through to a buying decision.

What we work on

  • Audit response times, lead allocation and follow-up gaps
  • Build a clear qualification process and discovery-call structure
  • Improve enquiry responses, booking steps and appropriate follow-up
  • Create proposal and next-step templates your team can adapt
  • Review lost and stalled opportunities to identify preventable friction

WHAT WE’RE AIMING TO IMPROVE

Fewer missed enquiries and a more consistent customer experience. We can track response time, lead-to-meeting, meeting-to-proposal and proposal-to-sale conversion.

Discuss lead conversion
07Sales automationPractical systems that give your team more time to sell

WHO IT HELPS

For sales teams losing time to repetitive administration, disconnected tools and inconsistent follow-through.

I start with the sales process, then define the workflows that will make it easier to use. The focus is reliable handovers, useful information and less manual work for your people.

What we work on

  • Map CRM stages, required data and who owns each step
  • Design lead routing, task reminders and follow-up workflows
  • Scope CRM, calendar, form and reporting connections with your implementation team
  • Introduce sensible AI support for research, summaries and draft preparation
  • Test exceptions, permissions and human review before workflows go live

WHAT WE’RE AIMING TO IMPROVE

Less avoidable administration, cleaner data and more consistent follow-through. Customer messaging keeps clear ownership and appropriate review; automation is built around permission and relevance.

Discuss sales automation
08GTM strategy & market entryA practical route from proposition to first sales and repeatable growth

WHO IT HELPS

For founders and commercial teams launching a product, entering a market or reassessing how they sell.

A go-to-market plan needs to connect a clear customer need with a route to buyers and a team that can deliver. I help turn the strategy into a focused sequence of commercial actions.

International growth & market entry can include hiring, partner priorities and sales leadership across time zones.

What we work on

  • Define priority customer segments, buying triggers and your proposition
  • Choose routes to market across direct sales, partnerships and inbound
  • Develop sales messaging, qualification and launch materials
  • Plan hiring, team responsibilities, pipeline stages and reporting
  • Set a prioritised launch plan with tests, owners and review points

WHAT WE’RE AIMING TO IMPROVE

A shared commercial plan and evidence about which customers, messages and channels deserve further investment.

Discuss your go-to-market plan
09Sales reviewA focused diagnosis and a practical 90-day action plan

WHO IT HELPS

For teams that know sales should be working better but want an outside view on where to start.

I review how the sales process works today, listen to the people doing the work and identify the constraints worth tackling first. This can be a standalone project or the starting point for further support.

What we work on

  • Review pipeline quality, CRM use and forecasting
  • Assess calls, discovery, proposals and follow-up
  • Check the full journey from lead generation to close and handover
  • Deliver a prioritised 90-day plan with clear actions and owners

WHAT WE’RE AIMING TO IMPROVE

An agreed starting point, fewer competing priorities and a practical basis for deciding what support you need.

Discuss a sales review
10Website design & developmentWebsites and landing pages that support the sale

WHO IT HELPS

For businesses that need a new website, a redesign or focused landing pages to support their sales activity.

Create a new business website, redesign key pages or build campaign landing pages around a clear proposition. Help prospects understand the offer and move naturally to an enquiry, meeting or demo.

What we work on

  • Define the audience, proposition, content and page structure
  • Design clear, mobile-friendly pages with useful calls to action
  • Develop the agreed website or landing pages
  • Scope CRM, forms and booking integrations where useful
  • Test the agreed journeys and plan launch, handover and any ongoing support

WHAT WE’RE AIMING TO IMPROVE

A clearer route from understanding your offer to starting a useful sales conversation. Scope, platform, functionality and responsibilities are agreed before the build.

Discuss your website

We agree the starting point and measures together. Results depend on the offer, market, resources and execution; there are no guaranteed revenue or conversion outcomes.

EVENTS & PRODUCT LAUNCHES

Make the moment
count commercially.

Hands-on sales support before, during and after your event or launch. Bring me in to build sponsor relationships, open customer conversations and keep opportunities moving.

01 / SPONSORSHIP

Event sponsorship negotiation

For event organisers who need help finding suitable sponsors and developing a clear commercial proposition.

  • Research and approach relevant sponsor prospects
  • Shape sponsorship packages, proposals and the value offered to each partner
  • Lead commercial negotiations within your agreed brief and approval limits
  • Coordinate agreed activation requirements with your event team

02 / LAUNCHES

Product launch sales support

For brands and businesses taking a new product to market and turning launch activity into a working sales pipeline.

  • Define priority buyers, the proposition and a practical go-to-market plan
  • Develop sales messaging and targeted outbound activity
  • Run prospect conversations, qualification and follow-up
  • Track opportunities in your pipeline and agree next steps with your team

03 / TRADE SHOWS

Trade-show representation

For businesses that need an experienced commercial presence at an exhibition, industry event or trade show.

  • Prepare the sales brief, target accounts and pre-arranged prospect meetings
  • Represent your business on site and lead relevant buyer conversations
  • Qualify leads and record needs, buying timelines and agreed next steps
  • Manage post-event follow-up and hand qualified opportunities to your team

We agree the scope, target audience, responsibilities and success measures before work begins. Sponsorship support covers commercial discussions and coordination; agreements remain subject to your approval and any legal review you need. Sponsor commitments, sales and revenue are not guaranteed.

Discuss your event or launch

HOW I LEAD

High autonomy.
High expectations.

Give people clarity, coach the part they need help with, and trust them to own the result. I’m happy to roll up my sleeves and do the work alongside the team.

01

Understand

Listen to the people. Look at the numbers. Find the real constraint.

02

Build

Agree the priorities. Make the process usable. Show what good looks like.

03

Coach

Work on live situations. Give direct feedback. Build confidence through practice.

SALES INSIGHTS

Better conversations.
More useful practice.

Sales strategy

Sales is a numbers game. But which numbers?

Sales takes sustained effort, good timing and useful follow-up. Grant Tinney explains which numbers to track and how to turn activity into progress.

4 min read

Sales recruitment

Hiring salespeople and testing what matters

What should you look for when hiring salespeople? Grant Tinney covers practical tests, coachability and being honest about targets, ramp time and support.

5 min read

04 / START A CONVERSATION

What are
you building?

Tell me where sales is getting stuck, what you’re trying to build and the support you need. We can work out the right scope, time commitment and fee together.

Book a call

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