Restaurant growth
Don’t build First Table’s brand at the expense of your own
Are you paying to acquire a customer you’d already won?
INSIGHTS
Practical thinking.
Better businesses.
Sales leadership, restaurant growth, ecommerce, AI and local SEO. All the published articles, in one place.
Ecommerce insights
Why SEO matters as much as ever in the age of LLMs
Accessible pages, useful product content and reliable data remain the foundations of ecommerce discovery.
Ecommerce insights
Is your business ready for Muse from Meta?
Product information, buying journeys and a controlled first pilot: where ecommerce businesses can start.
Team performance
A practical manager's guide to faster sales rep ramp
Build a sales onboarding process around customer conversations, observed skills and regular coaching, with a clear role for the manager.
Local SEO insights
Win the local search. Don’t lose the enquiry.
Get found in Google Maps, organic results and paid search. Capture enquiries while you work, and use AI to prepare quotes and follow up with confidence.
Sales strategy
Sales is a numbers game. But which numbers?
Sales takes sustained effort, good timing and useful follow-up. Grant Tinney explains which numbers to track and how to turn activity into progress.
Sales training
Before you message the owner, earn the interruption
Direct contact can open a useful conversation. Make sure your reason for interrupting, your sales story and your preparation deserve the opportunity.
Sales recruitment
Hiring salespeople and testing what matters
What should you look for when hiring salespeople? Grant Tinney covers practical tests, coachability and being honest about targets, ramp time and support.